Bounce-fixing rebuild of the paid frizz-quiz landing — 4 best-practice versions (quiz-first, proof, offer, outcome) with the CRO rationale for each, plus a working 5-question quiz simulator. Standalone HTML.
Open test plan →
Best Sellers category page with a Shop by Concern hero filter (Volume / Frizz / Recovery), category + sort controls, quick-add, and cards that deep-link into the PDPs.
Open prototype →
v3c rebuilt to WCAG 2.2 Level AA: contrast-corrected palette, real dialogs with focus trapping, aria-pressed selection, a polite live region for tier and total, 24px+ targets and focus never obscured by the sticky bars. Same flow and pricing as v3c.
Open prototype →
The v3b interaction language in a single scrolling page — scroll-spy section rail with done states, compact 2-up cards, in-drawer add, a persistent savings ladder and removal-impact warnings.
Open prototype →
Mobile-first rebuild: “Step X of 5” progress, five vertical steps with no carousels, slide-up product drawers, and a savings ladder whose rungs fill live as the bundle grows.
Open prototype →
Axia™ PDP where Add to Cart opens a concern picker (Volume / Frizz / Recovery) and builds a matched, Axia-anchored routine bundle with live savings — then checkout.
Open prototype →
TurboStyle™ PDP rebuilt in the Axia style: best-practice first fold (sale anchoring, social proof, express checkout — Shop Pay / PayPal / G Pay) and an interactive “five tools in one” styler.
Open prototype →
Step-by-step “slot machine” routine builder — pick a tool, shampoo, conditioner and treatment, unlock a bundle discount, and check out.
Open prototype →