Bounce-fixing rebuild of the paid frizz-quiz landing — 4 best-practice versions (quiz-first, proof, offer, outcome) with the CRO rationale for each, plus a working 5-question quiz simulator. Standalone HTML.
Open test plan →
Best Sellers category page with a Shop by Concern hero filter (Volume / Frizz / Recovery), category + sort controls, quick-add, and cards that deep-link into the PDPs.
Open prototype →
Axia™ PDP where Add to Cart opens a concern picker (Volume / Frizz / Recovery) and builds a matched, Axia-anchored routine bundle with live savings — then checkout.
Open prototype →
TurboStyle™ PDP rebuilt in the Axia style: best-practice first fold (sale anchoring, social proof, express checkout — Shop Pay / PayPal / G Pay) and an interactive “five tools in one” styler.
Open prototype →
Step-by-step “slot machine” routine builder — pick a tool, shampoo, conditioner and treatment, unlock a bundle discount, and check out.
Open prototype →